PRICING STRATEGY
Course for Master's Programmes
Module M.WIWI-BWL.0075
Lecturer: Prof. Dr. Yasemin Boztug
Teaching Assistant: Ahmet Samet Ergün
Time and Place:
Lecture:
Tuesdays, 12:15 pm – 1:45 pm, 22.10.2024 - 03.12.2024, Room: ZHG 007
Thursdays, 12:15 pm – 1:45 pm, 24.10.2024 - 28.11.2024, Room: ZHG 006
Tutorial:
Wednesdays, 2:15 pm - 3:45 pm, 30.10.2024 - 05.12.2024, Room: ZHG 003
Additional tutorial on Thursday, 05.12.2024, 12:15 pm - 1:45 pm, Room: ZHG 006
Required Examination:
Written exam: 60 Minutes - 6 Credits
Exam Date:
Date: Wednesday, 17.12.2024, 12:15 pm - 1:15 pm
Room: ZHG 105
Starting with winter term 24/25, the written exam will span 60 minutes.
Learning outcomes/core skills:
After successful attendance, the students should be able to implement the most important determin-ants of pricing policy and pricing management, as well as to apply selected marketing techniques, ma-rketing strategies, psychological and economic theories for the analysis of optimal pricing strategies. Further, the students learn to investigate the pricing strategy from a B2B and B2C perspective, compl-eted on case studies and caselets.
Contents of the lecture:
- Introduction to pricing strategy
- Value creation
- Market segmentation and pricing structure
- Price adjustment
- Pricing strategy and price level
- Cost and financial analysis
Lecture:
Tuesdays, 12:15 pm – 1:45 pm,
22.10.2024 - 03.12.2024
Room: ZHG 007
Thursdays, 12:15 pm – 1:45 pm, 24.10.2024 - 28.11.2024
Room: ZHG 006
Exam:
Wednesday, 17.12.2024
12:15 pm - 1:15 pm, Room: ZHG 105
Teaching Assistant: Ahmet Samet Ergün