Here you can find an overview of the courses offered by the Chair of Marketing and Retail Management, as well as information on topics and the allocation procedures for theses. Are you unsure whether a course is right for your goals? Chair of Marketing and Retail Management
TEACHING
COURSE OFFERINGS/h2>
Typ
VLLecture
UEExercise
SSeminar
PSProject Seminar
FSCase Study
Semester
Takes place
In-Person event
Synchronous (Livestreaming)
Will be provided as a recording in StudIP
Bachelor Module
Type
Semester
SS'24
WS'24/25
SS'25
WS'25/26
SS'26
WS'26/27
Marketing Lecture
VL
Marketing Tutorial
UE
Retail Management
VL
UE
Supply Chain Management
UE
VL
Seminar: Selected Problems in Retailing
S
Seminar Location and Property Development in Retailing
S
MASTER VERANSTALTUNGEN
Typ
VLLecture
UEExercise
SSeminar
PSProject Seminar
FSCase Study
Semester
Takes Place
In-Person event
Synchronous (Livestreaming)
Will be provided as a recording in StudIP
Master Module
Typ
Semester
SS'24
WS'24/25
SS'25
WS'25/26
SS'26
WS'26/27
Marketing Channel Strategy
VL
Market Research I (only digital)
VL
UE
Market Research II (only digital)
VL
UE
Marketing Research
VL
UE
Advanced Research Methods
VL
UE
Seminar Marketing and Competition Strategies
S
Seminar Retail Science
S
Research Project (winter term)
PS
Research Project (summer term)
PS
Research Project (new)
PS
Seminar: Managing New Realities: XR & Metaverse
S
FINALTHESIS
Possible Subjects for Theses
Application Procedure for Bachelor’s Theses
Application Procedure for Master’s Theses
Bachelor’s Theses Application
GUIDELINES AND TIPS FOR ACADEMIC WRITING
Do you have any questions?
Prof. Dr. Waldemar Toprowski
Platz der Göttinger Sieben 3
(Oeconomicum)
First floor, Room 1.214
37073 Göttingen
Germany
Tel.: 49 (0)551 / 39-24447
Fax: +49 (0)551 / 39-24446
Mail: handel1@wiwi.uni-goettingen.de
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