PUBLICATIONS BY SANDRA ULLRICH
REFEREED CONFERENCE PROCEEDINGS
- Ullrich, Demming & Hutter (2023): Effectiveness of Labels on Consumer Sustainability Assessment of Food: Evidence from an Eye-Tracking Study. In Proceedings of the European Marketing Academy (EMAC).
Contact
Chair of Marketing and Retail Management
Sandra Ullrich, M. Sc.
Platz der Göttinger Sieben 3
(Oeconomicum)
First floor, Room 1.215
37073 Göttingen
Germany
Tel. 0551 39-24447
sandra.c.ullrich@uni-goettingen.de
www.handel.uni-goettingen.de